Monday, February 04, 2008

SLC ad execs - too easy on the Superbowl ads

Great game, lousy ads. Let's face it; other than Fed Ex's giant pigeons and Budweiser's Clydesdale-in-training, were there any other Superbowl ads that you actually look forward to watching again? Yeah, Salt Lake ad execs who reviewed the ads liked a lot of them, but their criteria are different. I suppose Tide's talking stain ad is memorable, but it's not particularly likeable.

On USAToday.com, you can see the best Superbowl ads from the past 20 years, and a rate-o-meter of how people of different ages, genders, and incomes rated this year's ads as they aired. Compared to prior years, these ads seemed uninspired. Fortunately, Eli Manning was not. The last five minutes of that game--now that I'd like to see again.

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